Privacy Policy

Who is responsible

Hangzhou Xi'an Technology Co., Ltd. operates Birchwhistle and is responsible for the personal information described here. Contact details and our company address are below.

Information we collect

You may provide your name, email, phone number, delivery and billing addresses, order details, correspondence and marketing preferences. Shopify and payment providers handle checkout and payment information; do not send card details by email. The storefront and service providers may collect technical information such as IP address, browser, device, cookie identifiers, pages visited and shopping activity. Information also comes from payment, fulfillment and fraud-prevention providers as needed to service an order.

Why we use information

We use information to process payment and orders, arrange delivery and returns, answer questions, maintain accounts where available, detect fraud, keep the store secure, comply with legal obligations and understand store use. Marketing messages are sent according to your choices and applicable law. Where a legal basis is required, we rely on contract performance, legal obligations, consent or legitimate interests, as appropriate.

Service providers and disclosure

We use Shopify to host and operate the store. Payment processors, delivery providers, support services and other necessary vendors may receive the information needed for their work. We may disclose information to comply with law, protect rights, prevent fraud or support a lawful business transfer with appropriate safeguards. Shopify may process some information for its own purposes as described in its privacy notice. We do not represent that every provider acts only on our instructions.

Cookies and marketing choices

Cookies and similar technologies help operate the cart, checkout, security and preferences. Optional analytics or advertising technologies, where enabled, are subject to applicable consent and opt-out requirements. Use the storefront privacy controls where shown to manage available choices. Browser settings can restrict cookies but may affect shopping functions. You can unsubscribe from promotional email using its unsubscribe link or by contacting us. Essential order and service messages may still be sent.

Retention, international processing and security

We keep information for as long as reasonably needed to provide services, maintain transaction records, resolve disputes and satisfy legal requirements. Retention varies by record and purpose. Our company is in China and Shopify and service providers may process information in other countries. Where required, appropriate transfer safeguards apply. We use reasonable organizational and technical measures, but no internet transmission or storage method is completely secure.

Your requests and rights

Depending on your location, you may have rights to access, correct, delete or obtain a copy of information, restrict or object to processing, withdraw consent, or opt out of certain sharing or targeted advertising. Email service@birchwhistle.com with your request. We may verify identity and authorization before responding, and legal exceptions may apply. An authorized agent may contact us with evidence of authority. We do not discriminate for exercising applicable privacy rights. You may complain to your local data protection authority.

Children and updates

The store is not directed to children and we do not knowingly collect their personal information for shopping without appropriate authorization. Contact us if a child has provided information so we can investigate and take appropriate steps. We may update this notice as services or legal requirements change; the effective date will be updated here.

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